Author: Kevin Chao

  • Remove Sites with Personally Identifiable Information

    In 2022, Google announced a set of policies that allow people to request the removal of certain content from search engine results pages including highly personal content that can cause direct harm. This is generally referred to as personally identifiable information including physical addresses, phone numbers, certain photos, and e-mail addresses (as well as a list of other…

  • Building Your Website: Easiest Way to Accept Crypto Payments

    Integrating payments into your new website has become a breeze, thanks to tools provided by e-commerce content management systems like Shopify and WooCommerce. But with the increasingly prevalence of cryptocurrency, many are left to wonder if their new web shop can easily accept crypto payments. The short answer: yes. And it’s not much more difficult…

  • All About E-E-A-T

    If you’re here, you understand Google’s search algorithm is a complex system with many variables. One of Google’s search quality guidelines is called E-E-A-T (which stands for Experience, Expertise, Authoritativeness, and Trustworthiness). While E-E-A-T is not a direct ranking factor, Google wants to serve results with strong E-E-A-T so it’s a critical component to understand.…

  • Search Engine Optimizing Your Images

    The power of visuals in digital communication is undeniable. With an increasing reliance on visuals for conveying messages, images have become a significant part of online content. But are you fully leveraging the power of images for your website’s SEO? Understanding how to optimize images for search engines can significantly boost your visibility. Let’s dive…

  • Getting Started with Google Search Console

    Google Search Console (GSC) is a powerful tool that can offer valuable insights to improve your website’s performance in search engine results, one which we repeatedly reference in our on-page SEO and off-page SEO guides as critical to measuring success. If you’re just getting started with GSC, this blog post will provide a comprehensive introduction…

  • How to do Keyword Research That Enables SEO Success

    One essential element of SEO is keyword research. It’s the cornerstone of high-quality, relevant content and a primary driver of online visibility. In this blog post, we’ll delve into keyword research and how you can leverage it to enhance your SEO. What Is Keyword Research? Keyword research involves identifying words and phrases people enter into…

  • How Do I Optimize My Website for ChatGPT and Other AI Solutions?

    The integration of artificial intelligence (AI) into search engine results pages has significant implications for website owners, marketers, and end-users. As we experience this shift, it’s important to ensure your website is ready to embrace the AI-oriented future so your content remains relevant and accessible by all users on the internet. Websites that strategically optimize…