Category: SEO 101
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How Do Search Engines Gauge Content Quality?
When it comes to improving your website’s visibility and search engine ranking, one phrase you’ll encounter repeatedly is “content is king.” Yet, having a multitude of content isn’t enough; the quality of that content matters immensely. But how exactly do search engines like Google gauge the quality of content? Let’s unravel this mystery. Understanding Search…
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Local Small Business Search Engine Optimization
For small businesses operating in specific locales, the significance of local search engine optimization cannot be understated. It’s a powerful strategy to stand out in your local market and attract customers searching for products or services in your area. This guide provides a comprehensive insight into local SEO, specifically designed for small businesses. Understanding Local…
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How to Repair Search Results Following Legal Trouble
If you’ve been implicated in a legal matter, it can be disconcerting to discover your personal Google search results have likely been overrun with details of the case and if you’re like most, you’re interested in removing negative content to repair search results. Legal issues, be they personal or professional, can quickly snowball with consequences…
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How Do Search Engines Rank Websites?
The process behind search engine rankings is a complex algorithmic equation that assesses numerous factors to provide users with the most relevant and valuable results. But at the end of the day, it is rather simple: the goal of search engines like Google and Bing are to provide users with the information most relevant to…
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All About E-E-A-T
If you’re here, you understand Google’s search algorithm is a complex system with many variables. One of Google’s search quality guidelines is called E-E-A-T (which stands for Experience, Expertise, Authoritativeness, and Trustworthiness). While E-E-A-T is not a direct ranking factor, Google wants to serve results with strong E-E-A-T so it’s a critical component to understand.…
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How to Benchmark Your SEO Progress and Success
Search Engine Optimization (SEO) is a dynamic process that requires continuous monitoring, adjustment, and reassessment. One critical aspect of successful SEO strategy is benchmarking — evaluating where you stand in terms of SEO performance and comparing it to past performance and competitors. This post will guide you through how to benchmark your SEO progress and…
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34 SEO Terms You Need to Know
Every business has its own acronyms, terms, and jargon that, if heard by someone outside the business, would make zero sense. Search Engine Optimization (SEO) is no different. We’ve produced a list of key acronyms, terms, and phrases that you’ll need to know as you embark on your SEO journey.
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Building Your Personal Site & Maintaining Strong On-Page SEO
Creating a Personal Resume or Bio Website Having a dedicated website that hosts your biography or resume is a critical component of owning your personal search engine results page. Your website will be under your complete control, featuring the content and information you wish to share with the world. It will serve as a central…
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Does My Website Appear on Google?
If your website is new, it can be difficult to know if your website has been indexed by Google. Instead of running searches for your business name or products to see if your website appears, you can refine your search query to specifically see if your domain has been indexed. Doing so narrows the scope…
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What is Search Engine Optimization and Why Is It Important?
Search Engine Optimization (SEO) describes the process of optimizing websites to improve their visibility and ranking on search engines. It has emerged as a pivotal tool for online success. SEO is the art and science of enhancing a website’s visibility and rankings on search engine results pages (SERPs). It encompasses various techniques and strategies aimed…