Category: Strengthen Your Presence

  • Is My URL Important for SEO?

    Defining URL URL, an acronym for Uniform Resource Locator, is the address of a web page on the internet. It typically includes a protocol (http, https), domain name (www.example.com), and possibly a path to a specific page or document on that domain. There are two major ways in which your URL can influence your search…

  • Getting Started with Google Search Console

    Google Search Console (GSC) is a powerful tool that can offer valuable insights to improve your website’s performance in search engine results, one which we repeatedly reference in our on-page SEO and off-page SEO guides as critical to measuring success. If you’re just getting started with GSC, this blog post will provide a comprehensive introduction…

  • How to Benchmark Your SEO Progress and Success

    Search Engine Optimization (SEO) is a dynamic process that requires continuous monitoring, adjustment, and reassessment. One critical aspect of successful SEO strategy is benchmarking — evaluating where you stand in terms of SEO performance and comparing it to past performance and competitors. This post will guide you through how to benchmark your SEO progress and…

  • How to do Keyword Research That Enables SEO Success

    One essential element of SEO is keyword research. It’s the cornerstone of high-quality, relevant content and a primary driver of online visibility. In this blog post, we’ll delve into keyword research and how you can leverage it to enhance your SEO. What Is Keyword Research? Keyword research involves identifying words and phrases people enter into…

  • 11 Tips to Build SEO with Your Pinterest Business Account

    Pinterest is a powerful platform for businesses and content creators to drive traffic, boost visibility, and engage with a large audience. However, to fully optimize your presence on Pinterest and improve your search engine optimization (SEO), it’s essential to implement effective strategies. By following these 11 tips, you can enhance the discoverability of your pins,…

  • How Do I Optimize My Website for ChatGPT and Other AI Solutions?

    The integration of artificial intelligence (AI) into search engine results pages has significant implications for website owners, marketers, and end-users. As we experience this shift, it’s important to ensure your website is ready to embrace the AI-oriented future so your content remains relevant and accessible by all users on the internet. Websites that strategically optimize…

  • Comprehensive Guide to Off-Page SEO

    While on-page SEO pertains to the elements you control on your website, off-page SEO revolves around actions taken outside of your website to impact your rankings within Search Engine Results Pages (SERPs). In this guide, we’ll delve into the core components of off-page SEO. Off-page SEO refers to external factors that impact your website’s visibility…

  • Does My Website Appear on Google?

    Does My Website Appear on Google?

    If your website is new, it can be difficult to know if your website has been indexed by Google. Instead of running searches for your business name or products to see if your website appears, you can refine your search query to specifically see if your domain has been indexed. Doing so narrows the scope…