The removal of press releases and news stories from search results is a common concern – generally the largest concern – for individuals and organizations seeking to manage their online reputation.
Press releases and news stories, once published, can often be difficult to control or remove entirely. However, there are strategies to address this issue.
Understand the motivation behind hosting the post. If the content is newsworthy and an ongoing concern, it’s virtually impossible to convince a news organization to remove the information. Most of these websites have an obligation to present the news and if you are the news, that’s that.
However, if the news story is outdated, inaccurate, or no longer relevant, you have a chance at deindexing or removal. Engage directly with the publishing source and request the removal or amendment of inaccurate or outdated information. While the decision ultimately rests with the publisher, providing a compelling case or legal justification can increase the chances of success. Approach respectfully and provide a clear request including the URL of the page you’re requesting be taken down.
There are several other methods to requesting a takedown which we provide as part of our online reputation management service. In one recent case, we successfully removed 193 of 197 news articles from the source websites related to an individual one year after their legal troubles.